by Lorelei Marfil
From a church to a well-known nightclub, this iconic hotspot has been revamped once again to offer Manhattanites a new shopping venue. This three-tiered arena offers over 60 shops. Brocade Home, Caswell Massey, Grimaldi’s Pizzeria, LeSportsac, and Sue Devitt are among the many retailers sharing the newly redesigned space.
Designer James Mansour was commissioned to revamp and create a space truly unique for shoppers. The19th century stained glass windows were meticulously restored by the design team. The Limelight Marketplace also offers new entrepreneurs and retailers a turn-key solution to establish themselves in the New York market. “When I found out they were going to maintain the integrity of the architecture, I thought it would be something really good and new and fresh.” said Lisa Versacio, founder of Brocade Home. Versacio was interested in the unique retail experience. “From the eclectic mix of businesses to the iconic space, I thought it would really make it a compelling and interesting retail concept.”
“We were actually one of the first ones to sign up.” says Caswell Massey’s Michael Miarecki. “Caswell Massey is one of the oldest retailers in the United States; we’ve gone through a lot of different changes over the years. In a sense, so has this building. This building from all of its different lives. It’s had so many different high points; it’s evolved with the times. For us it was a neat symbiotic fit because as a brand that is so old, we need to constantly renew ourselves and find a new customer base. We think the eclectic mix of retailers will attract you. You’re the customer we want to reach. We already have your mom, your aunt, we have your grandmother. So we need to reach a younger, cooler demographic. We think it’s a cool fit here for us.”
656 Avenue of the Americas at 20th Street,
Store hours: Monday-Saturday from 10AM-10PM, and Sunday from 11AM-7PM, with the restaurant spaces remaining open later.
Lorelei Marfil is an editor and style maven based in New York City and is the creative force behind InsideMyCloset.