As a Long Beach resident I am treated to totally fantastic and ridiculously budget friendly vintage fashion pretty much every time I step outside of my house. In fact, my favorite haunt, dubbed Retro Row, is a whole block of particularly amazing vintage clothes and furniture shops that is used quite often as the first pit stop for Mad Men set designers and costume designers. Being this spoiled makes it a bit difficult for me to get too thrilled about having to venture all the way to Hollywood for a vintage fix. So when I got the invite to the What Goes Around Comes Around Fashion Week launch event, I was excited, but not completely convinced it would be worth the drive. Boy was I wrong!!!
The new boutique in Space 15 Twenty was packed with gorgeously attired girls and fabulously coiffed boys to celebrate the 1 Year anniversary for the Los Angeles store. Seth Weisser (WGACA co-founder/President) and Gerard Maione (WGACA co-founder/Creative Director) have pulled together an extremely well edited collection of vintage to satisfy even the most picky of tastes. And Grace Hwang and team at Think PR certainly know how to put together a perfect event. From the sign in table (you were given an actual key to the party to wear around your neck) to the champagne served in cute little baby bottle shaped holders, to the wall of live mannequins showcasing the Fall 2010 What Goes Around Comes Around Collection for men and women, it was all flawlessly executed.
Needless to say, the party had a slew of cool kid co-hosts who were wearing WGACA fashions.
I especially enjoyed the lovely red jumpsuit Shenae Grimes wore, and thought that Monet Mazur’s Vintage Holly Harp dress was maybe the most perfect green on the planet.
My absolute favorite ensemble however was the gold caftan worn by party-goer Valeria who told me in confidence, “I’m bringing the caftan back, they go everywhere, from Mexico to New York to Los Angeles.” Touche!
Also in attendance were Katherine Power and Hillary Kerr of WhoWhatWear, Nicole Richie, Lisa Rinna, Olivia Munn, Peaches Geldof, and stylists Tara Swennen and Taylor Jacobson.
Guess sometimes the drive is worth it after all.
What Goes Around Comes Around is located at 1520 N. Cahuenga Blvd., Space #4, Los Angeles, CA 90028