Josie with Center of Hope Patients

Recently, there’s nothing Josie Maran touches which doesn’t seem inspired by her heart of gold. Now the eco-friendly super model, (that’s right, her insides rival her out for beauty) has launched her natural volume argan oil GOGO mascara. GOGO  stands for “get one, give one,” and when you buy one of Josie’s new mascaras, one goes to a woman who is either living with cancer or who has survived it.

Last week, Josie hosted an event at LA’s City of Hope where she gave patients “confidence building healthy makeovers” using Josie Maran products. What Josie seems to understand is going through cancer drains a person through a lot of things- things so big-  health, wealth, career, that the loss of self-esteem often gets laid to the wayside.

Of course, treatment for cancer is also incredibly fiscally draining– so getting  a free beauty product when your finances are going to everything but is sort of genius, as well as incredibly thoughtful.

After the first 5,000 purchases, $1 from the sale of each GOGO mascara will be donated to City of Hope’s Women’s Cancers Program for a minimum donation $25,000. The GOGO campaign runs August 2010 thru August 2012.

Buy one today– make yourself beautiful inside and out by helping a woman out there who could use a beauty boost as well.

Buy Here.

Read the official Harper Collins Book Description Here:

“I saw that movie on an airplane and people still walked out.”